Video is a powerful marketing tool. It’s the fastest-growing advertising and content marketing format, according to Forrester. Moreover, video ensures greater reach on social platforms, improves search ranking, and meets growing consumer expectations for video content.
However, video has a relatively short shelf-life.
Marketers are familiar with the pattern: After a surge of initial interest when they’re first published, videos begin to decline in views or become outdated. The average YouTube video gets 40% of its total views in the first three weeks and then views gradually decline over time, according to video marketing platform Pixability…
Extend Your Marketing Video’s Shelf Life: How and When to Iterate
