Copywriting in principle sounds easy enough. After all, we have been writing for most of our lives at this point.
The difference, though, is that we have almost always written to either entertain or inform. Writing to actually get the reader to take some kind of action, which is what separates copywriting from other forms of prose, requires a whole new set of skills. You can learn these skills in a weekend, but you can spend a lifetime mastering them.
That’s why copywriters name-drop the legends in their field (Ogilvy, Schwartz, etc.) the same way a second-year philosophy students throws around the names of Enlightenment thinkers. In a fluid industry where we have to meld art and science, well, sometimes it’s just easier to see what techniques worked for others before us.
Below are 31 copywriting experts and specific tips they have published pertaining to different aspects of copywriting. We have broken these tips down into sections that should at least approximate a typical writing process. Take these tips stage by stage as you draft or refine the copy on your own website.
Expert Tips: 31 Ways to Improve the Copywriting on Your Website
