It’s impossible to escape the hype around TV ads during the Super Bowl.
But big brands are also running some really impressive experiential advertising events to coincide with the big game.
Many large brands are allocating and shifting marketing budgets towards more immersive experiences that really make an emotional impact on consumers and fans.
The Bud Light New York hotel was one of last year’s experiential marketing initiatives that went way over the top and really made an impact.
