When it comes to paid advertising, most marketers start out by creating ads through one of the main ad platforms, targeted to an only somewhat well-defined audience, with a simple campaign structure: click the link, go to our landing page, and (hopefully) convert.
But if you’re investing in paid marketing channels and seeing a strong ROI, it may be time to take your strategy to the next level and discover new approaches to growing your audience and increasing your conversion rates…
Expand Your Paid Marketing Strategy with These 3 Tactics
