How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act on your messaging.
In my years as a Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online businesses. They come to us with underperforming websites, and I have to determine the root of the problem.
Is the product something people want?
Is the traffic of the right quality?
Is the messaging on the site communicating the value proposition compellingly?
I am asking the same question that our prospects are: Should we invest in that? For me, the question is a bit more specific: “Can we optimize this site enough to increase revenues to cover our fees and much more?”…
Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly
