Most marketing and social media professionals do not have a LinkedIn marketing or social-selling strategy aligned with revenue objectives.
Yet, strategy is the biggest difference between a B2B sales or marketing team that drives demand and enjoys consistent revenue opportunities and one that just has a presence and lots of connections it does not engage with.
Unfortunately, most marketing leaders and social media professionals on LinkedIn do not have a LinkedIn strategy. Jay Baer of Convince and Convert agrees: In a recent blog post, he expressed alarm at the number of B2B organizations and agencies jumping into social media platforms to take advantage of audience acquisition—and falling into the trap of thinking through a tactical prism instead of a strategic one…
Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders
