Email Remains the Heart of Cross-Channel Marketing

Email Remains the Heart of Cross-Channel Marketingimage credit: shutterstock

Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers, you can see that email is the centerpiece of any good cross-channel program…

Email Remains the Heart of Cross-Channel Marketing

CopyRanger

Rick Duris is CopyRanger.

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