As I wrote in The Truth About Email recently, email marketing is still one of the most powerful tools any business can have in its arsenal.
But what about email marketing for coaches, consultants and other professionals?
Will it work for us?
After all, most of the email marketing you see focuses on promoting products. Yes, there’s an element of giving value and relationship building. But by and large it’s about offers.
And that style of email marketing won’t work for professionals.
Our long term goal is to sell our high value services – not low value products. And before a client’s going to be ready to hire us for those high value services, we need to have built up a high degree of credibility and trust.
That doesn’t happen overnight. And it doesn’t happen if most of your emails are promotions.
