To key to making the most of email marketing is to keep the content of the emails interesting and engaging. There is no use in having a long list of subscribers if most of your emails end up in trash before they’re even opened. The reasons for unsubscribing are mainly tedious content, too much self-promotion, and emails that take too much time to read. To avoid boring your customers, the emails have to be absorbing, concise and to the point. They should be a pleasure to read and leave the customer wanting to find more about your service. We give you five easy tips on how to avoid boring your customers and keep them away from that unsubscribe button.
Get personal
The number one rule for great email marketing strategy is to talk less about yourself and more about the customer. The emails should be customer-oriented and focused on their individual preferences. Address the customers by their first name and engage them with rhetorical questions. This will show that you genuinely want to understand what their needs are before you move on to talk about what you can do to meet those needs. The emails should make each customer feel as if they are your most important customer and not just a number on the subscriber list.
