It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.
As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. If you’re not working on growing your email list already (or you’ve run out of creative ideas to do so), here are 25 simple ways to build up that email list.
25 Ways to Grow Your Email Marketing List
1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed — and if you want them to forward it to their friends, family, and colleagues that aren’t already on your email list.
2) Create a new lead-gen offer — like a free ebook or whitepaper — and require visitors to provide their email address in order to download it. If you’re having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.
