Pinterest has been a social media and content powerhouse. Columnist Steve Dille shows how its smart integration of email marketing has been a critical part of that success story.
What’s the fastest-growing social media network, with what may be the greatest potential future upside for marketers? Picture this: It’s Pinterest.
Its success is exceptional, a pattern of continual growth — and a big share of that success owes to how Pinterest has shrewdly deployed email to onboard users, reinforcing its brand, engaging its community and giving marketers imaginative new options for reaching consumers…
Email Best Practice Pros: Pinterest Pins Engagement On Email
