Econsultancy and IBM’s BusinessConnect series of events stopped off in Bangkok last week, giving local marketers the chance to share their experiences in data-driven marketing.
The Thailand conference was sandwiched between similar roundtable events hosted inMalaysia and Singapore.
The roundtables were a chance for delegates to discuss the main trends and challenges relating to data-driven marketing, personalisation and marketing performance management.
Here’s a summary of the main talking points, and to find out more about marketing in this region download our report on the State of Social Media in Thailand…
Eight key trends from our Bangkok data marketing roundtables
