It’s time for another round-up of the most interesting US digital marketing stats we’ve seen in the past week.
This time we’ll be covering everything from Snapchat to Super Bowl ads and the habits of Halloween shoppers.
51% of Super Bowl ad viewers did not watch them on TV
Unruly surveyed 1,200 people to find out how they engaged with 16 ads aired during the Super Bowl.
38% said they had seen an ad. 51% of those said they had seen the ad on their PCs, tablets or mobile phones rather than on TV.
This year was also a record-breaker for ad shares: 9m (484m views), representing a 73% increase on 2014…
