As with the email subject line, the email copy is also a significant part of your marketing success, and your approach has to be personal. When you are writing an email, you are not addressing to general recipients, to a large group, to just anybody — you are writing to a person, to a subscriber that has a connection with you. You must consider your email copywriting as the art of making a conversation between you and a single person. You want them to go through your email and feel like you are just talking to them. Similarly, they matter or they understand you and you understand them…