Active blogging is a basic building block of any successful inbound marketing strategy – its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it’s one well worth taking. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts.
Having a school blog (or two) can boost your student applications in a number of ways. First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. If you’re writing around the right keywords, your blog will increase the flow of organic traffic to your blog and website…
