he following is a guest post by Marcus Taylor of VentureHarbour.
Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%).
Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketingcontinues to grow in effectiveness.
In this post, I’m going to share ten strategies that you can implement in your email marketing to significantly boost your ecommerce site’s revenue.
Before we go into these tips, it’s important that you’re using email marketing software that won’t hold you back.
Many of the tips in this post require integration between your shopping cart and email list, automation, and list segmentation. In my opinion, these are not ‘nice to haves’, but essentials for highly effective ecommerce marketing.
