You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? In order to implement any type of software, you need the buy-in of key stakeholders, and often these folks reside in the C-suite.
The first step in crafting your business case for marketing automation is to determine who you need to approach and to truly understand what each of these executive cares about. To accomplish this, outline each executive’s individual persona and corporate perspective.
To learn more about how to further develop your business case, download our new ebook Selling Marketing Automation to the C-Suite.
Here are the top C-Suite personas you may want to speak with and their potential perspectives:
