Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. This strategy includes discussing your company’s position about GMO foods—namely, that they’re unhealthy and bad for the environment. (Maybe that’s true—or maybe not—but it’s your company’s position).
You’re doing your research and you come across an interview with a scientist from a company that manufactures GMO foods (aka the enemy). Let’s call that company GMO-full Food Co. You find an incriminating quote that you know will paint GMOs and GMO-full Food Co in a bad light. So you copy and paste that quote into your blog post…
Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
