Now more than ever, social media is providing businesses with the platform, exposure and increasingly visual opportunity to create, promote and validate branding. Social media for B2B and B2C enterprises of all sizes, markets and disciplines is ripe for brand engagement — but tweet carefully! The most creative social media branding campaigns can crumble with one poorly timed post.
The key to social branding success in 2015 for businesses will be social ownership. What is social ownership? Social ownership is the responsibility every business has to appropriately and consistently nurture, maintain and share its unique philosophy, integrity and corporate purpose. Social ownership is the recognition by competitive businesses today of the communication and marketing power of their social media platforms — and the respect and care with which they must present their social content. Social ownership is the social media commitment a business makes toward its content, its target audience — and, most important, its reputation.
To ensure your social ownership is pristine, and your social branding is on target, don’t make these social media branding mistakes:
