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Rebranding can be such an overwhelming process for businesses that many avoid it altogether due solely to the headaches it creates for their CMO and SEO departments.
Related: The Ultimate Rebranding Checklist for Entrepreneurs
Despite the issues you may have with your own SEO, however, rebranding can be an effective way to increase your long-term brand value. Even if your SEO rankings do suffer temporarily, this is still a worthwhile endeavor for many businesses. Rest assured that it is possible to protect your hard-earned rankings while going through the rebranding effort…
Don’t Let Your Rebranding Destroy Your SEO
