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Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn’t have to be complex. Getting started is simple. Marketers should begin small and get more sophisticated as they gain experience and gather data about their consumers. One of the myths about content personalization is that it is a complicated, time consuming, and technical process, but this doesn’t reflect reality.

Getting started is easy. All you have to do is employ a marketing automation tool like HubSpot to gather a wealth of data about your customers. Next, you can begin tailoring your content towards your consumer’s needs and interest based on buyer personas that you create. With a data driven approach to personalization, you can be sure you’re personalizing for the right persona...

Don’t Let These 3 Myths Stop You from Personalizing Your Content