Customers’ information and details can change often. This is especially the case with B2B databases because people change jobs often and that means that their business content information changes more often than their personal contact information would. Unfortunately, bad data affects every aspect of your business in a negative way because it negatively impacts marketing, sales leads, customer service, and finance. This article will advise readers how they can be aware of and prevent having bad data filling your contact and email lists.
The Perils of a Bad Data Base
If your B2B database is filled with bad data, it can hurt your marketing, sales, and all communications for your company. Consider these stats from ZoomInfo:
