As people all over the world celebrated Earth Day this week, it seemed like an appropriate time to talk about recycling. No, not that kind of recycling, though that is clearly important too. I’m talking about recycling your content on social media.
Many brands and individuals are wary of re-posting the same content, fearing that their followers will see the same post more than once and revolt in some way. But by refusing to recycle content, they actually create much more work for themselves because every item on the content calendar is created from scratch. For brands, this adds quantifiable costs to write, edit, add visuals, approve, and post the content. For individuals, it requires a content creation cadence that is simply not sustainable…
