“It’s hard to stay ahead of the curve. Every time I write a scene that I think is the sickest thing I have ever dreamed up, it is surpassed by something that happens in real life.” — Carl Hiaasen
Hiaasen, a longtime journalist and novelist, knows a thing or two about telling stories. And he is right to point out that novelists, like content marketers, must stay current to be competitive.
In 2014, staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. Content marketers are constantly getting better at what they do and audiences are becoming more discerning. The result is a do-or-die marketing landscape where only the most current content marketers (i.e., the ones staying on top of trends) will survive.
Don’t Be a Content Marketing Dinosaur — 5 Must-Haves to Stay Current
