The ‘build it and they will come’ approach can’t be applied to your social media presence. Just because you have a Facebook Page or a Twitter Profile doesn’t mean customers will find you. Not only that, but there’s no guarantee if they find you, they’ll continue to engage on a regular basis.
For businesses being active on social media requires a strategy. Creating a profile on a social network is easy, but figuring out how to leverage it to achieve your business goals is a whole other story. Without a plan in place, you’re just shouting at a crowd…
