Dr. Deborah Bosley of the Plain Language Institute preaches a simple concept that may spell the difference between the success and failure of yourblog content. Dr. Bosley calls this “the Golden Rule of Communication”: Communicate unto others as they would communicate unto themselves. It sounds simple enough, but in practice very few bloggers follow this rule.
The trick here is to be as clear and unambiguous as possible when writing your blog posts. And that can only be done by clarifying who your audiences are, putting yourself in their shoes and understanding what it is they need from you. Then you need to write to them in the language that they can perfectly understand. You need to write to them as they would write to themselves…
Does Your Blog Content Follow the Golden Rule of Communication?
