Does content marketing work? I’ve been asking myself that question for quite some time and I bet you have, too.
It’s a valid question that deserves a well-researched answer. The problem is that there’s a lot of hype about content marketing. As a result, people are confused about whether it actually generates the results proponents say it does.
With that in mind, I set out to do some homework on the subject and have some information I’d like to share with you. (A special shout-out goes to Dan McDade at PointClear who wrote an excellent white paper on this subject. I’d encourage you to download it by clicking here.)…
Does Content Marketing Work? Here’s the Answer You’ve Been Looking for.
