While businesses have a general understanding of the value of big data analytics for insights, it can be trickier for marketers to explain the various ways social analytics reporting can benefit the bottom line. I tend to describe the business value as ‘contextual intelligence’ which we’re able to extract through big data dives. Context is what drives better quality messaging and content output that will resonate with your audience.
I’ve listed some key examples below of how we use a bespoke mix of paid analytics tools to create data-driven reports that help address various business pain points for our clients in ways that can help them take effective, immediate action…
Do You Have The Context You Need? Unlocking The Value Of Big Data In Marketing
