The book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth helps employees & managers learn strategies behind effective word of mouth marketing.
Frustrated that management didn’t want to get involved, Mr. Wright created the signs anyway and put them outside his house and later his office door. People who saw the sign would stop by to inquire about the sign and share their stories of interacting with Delta.
He won an award – then he was fired for insubordination.
At another time in his life, Mr. Ted Wright needed to search for something. So he hopped online and searched on Netscape. After sifting through pages of results, he found what he wanted. Then someone leaned over and told him about this cool new site called Google.
Guess which site is his favorite search engine?
Both of these examples point to the power of WOMM (word of mouth marketing). As a marketing concept, word of mouth marketing has become the new kid on block. In a world where there are ever-increasing brands and startups popping up every day, marketers have turned to word of mouth marketing as a way to amplify their brand.
Ditch Advertising and Craft Real Stories to Create Marketing “Fizz”
