Very soon I will board a plane bound for Orlando with my family — yes, we’re headed to Disney World. On the surface there’s nothing remarkable about this trip or my planning process: it’s a family trip, I made the reservation online, received an email confirmation and now we wait for our departure date. Then, out of the blue, things got exciting. So exciting, in fact, that my experience brought about a glimpse of the future of one-to-one content marketing, and it was beautiful.
ONE-TO-ONE CONTENT VIA SNAIL MAIL?
What was this magical moment?
Direct mail.
Yes, direct mail.
But, not just any direct mail, personalized direct mail relevant to my family and our vacation that eventually moves us to an online and mobile experience…
Disney’s One-To-One Content Points to the Future of Content Marketing
