Is event marketing out dated in the era of all things digital?
Stats from the 2015 B2B Content Marketing Trends report proves not…
Despite the growth of digital trends and technologies, In-person events still come out on top when it comes to B2B lead generation – We’re a sociable bunch and it shows!
Marketing at tradeshows and events isn’t easy (or cheap) but get your event plan right, and you can see some BIG ROI figures as a result. Your event plans need to be about more than just the size and design of your stand. You’ll need an integrated digital strategy with support from your digital marketing mix to achieve the best possible traction from your event investment.
We’ve put together some top tips to help you maximise your sales and lead generation from events like TFM&A, Marketing Week Live and Interop…
