This week’s #DigitalDigest features a Google algo update (shock horror!), Twitter and Google making friends, loadsa wonga for Taboola and a whole town full of Facebookers.
SEARCH
Another day, another Google algo update. The latest one dropped on Thursday causing the usual hysteria, rumour and conjecture, including Algoroo and Dan Petrovic temporarily christening the update ‘Google Starbucks’.
Barry Schwartz was first on the crime scene as ever – like Jake Gyllenhaal in the excellent Nightcrawler – unsure if it was a Panda or Penguin update (it was neither), but first hitting the UK overnight. High Position is currently monitoring the situation using intalyse ranking data.
Story of the week has to be Twitter allowing Google access to their firehose. The micro-blogging phenomenon pulled Google’s access back in 2011, but have now performed a u-turn, almost certainly down to commercial reasons and because of the early success of Twitter ads. It’ll certainly be interesting to see how Google uses tweets in SERPs compared to their previous efforts in 2009-11.
