They say video killed the radio star. The question is: Did it also kill the print star? And what does the answer mean for online content marketing?
Whether it’s YouTube, Vine or integrated content — video has quickly become one of the most impactful ways to speak to an audience. According to a recent study by Usurv, if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.”…