With both its fans and detractors, Google Plus is a pretty controversial social media platform. On one hand, it definitely is not as populated as the sheer number of “users” would suggest, thanks to the questionable move by Google to immediately give people a profile if they use any related service through their brand. On the other hand, it is certainly a valuable platform for professional users, particularly of the creative variety.
One of the biggest benefits of Google Plus is that it is a great social site for showing off content of all kinds…
And one of the most efficient ways to share your content on Google Plus is to share it as an image.
This has been tested and proven many time: If you upload an image to Google Plus, it seems to get more visibility in your contacts’ streams (which results in more likes and clicks).
[Share your update as a photo on Google Plus: This way you’ll BOTH add variety to your stream and get more views to your update]
This trick works similarly on Facebook as well by the way!
One of the best tricks with using images (both in-content and then for visual social media shares) is to get very consistent with your style and branding (Something I’d love to get better at as well). Here are a couple of examples of what I am talking about here:
- Ashley Faulkes is very consistent with his blog intro images. From what I’ve heard from him, he has created a template in Canva and he is now just changing it from article to article. How smart!
- First Site Guide is one of the best looking blogging guides I’ve seen due to the consistent visual branding across the guide. Even the participating experts’ photos look consistently!
Develop Visual Strategy For Your (Business) Google Plus Marketing
