This is a guest post by Shannon Byrne.
Shannon Byrne is the Content & PR Manager at Mention, where she crafts words, creates strategies, and recruits loyal advocates. She’s based in New York. Get in touch with her at@ShannnonB.
Whether your startup is a SaaS company, a product, or a more traditional service, you’ve likely been collecting a multitude of data on your clients and how they use your offering from day one. Of course you can use this information to create buyer personas, segment communications, and get to know the needs of your customers better, and hopefully you do. But it doesn’t have to stop there. In a world of big (and small or micro) data, the options are nearly endless…
Data Marketing 101: Five Ways for Starrups to Put Their Data to Work
