At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through the same steps for each network every time, or prioritize your actions on the spot?
Another important consideration before you create your speedy social media management plan is what social networks your business needs to be on. Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel. In the sample plan, we will go over the 5 major networks—Twitter, Facebook, LinkedIn, Google+, and Instagram—and steps you can follow with each one.
