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I get it: Cleaning that musty crawl space under the porch feels more appealing than cleaning your email list. Still, the payoff at the end —increased opens, click throughs and conversions — will more than make up for the effort.
Related: 7 Statistics That Prove Email Marketing Isn’t Dead
This is doubly true during the holidays, when email marketing efforts ramp up and everyone starts receiving more promotional material in their inboxes. Your holiday email marketing plan could actually be wasted effort if your list is not in tip-top shape…
Cut the Naughty, Keep the Nice and Trim Your Email Marketing List
