The internet is filled with information. For a business to succeed, it’s critical to share and promote only the most relevant content available. With so much content how does a company filter out the noise to highlight only the most important content around a specific topic? How does the company position itself as a thought leader without having to constantly focus on product original content?
While achieving an optimal balance between original and curated content is always a discussion, the debate boils down to: it’s both finding great content while also producing great content.
The right combination is not easy to achieve. With these best practices and tools, however, sharing great content can become a fun, engaging and valuable experience. These content curation tips and tricks will not only position any business as an industry leader, organize the content in a cohesive fashion, but it will also become an effective source of traffic.
BACK TO BASICS: WHAT IS CONTENT CURATION?
Content curation is the act of sorting, collecting and distilling through mass amounts of digital content on a specific topic. After the initial vetting process, the curator, then needs to present the collection in an organized manner, enabling readers to follow a logical thought pattern.
Content curation is not automating a bot to collect or scour the internet. It’s not a google alert that is then published. There is actually a logical sequence and contextual map that presents the material in a valuable manner. A good curator, is constantly searching for, vetting and sharing only the most relevat digital content online.
