Seventy-five percent of marketers think their jobs have changed more in the last two years than the past 50. Now there are more channels and devices to reach customers than ever. So how do you reach your customers everywhere in their journey when it’s become so complex?
The short answer is, you don’t. The long answer? Read on…
Cross-channel marketing can seem insurmountable, but getting started doesn’t have to be hard. Like any complex problem, it can be broken down into smaller, manageable pieces…
Cross-channel marketing in an omnichannel world: No, it’s not impossible