In part two of this look at how to create the ideal program for your brand, it’s time to prioritize your wish list.
Welcome back! Hopefully you read my last column, “Creating the Perfect Email/Digital Marketing Program for Your Organization.”
If so, you should have a wish list of things you would like to do for your email marketing program – or for your marketing program in general. Even better if you collaborated with your internal team; then you should have a really long list of ideas!
If you didn’t read my last column, it’s not too late. Take a quick read now and then write down a few things to start your list (you can go back and add to it later).
As I mentioned, I’m going through this process with a client. Here are few items which are representative of the things on their list:
Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2