Here’s an example of what a colorful–and on brand–editorial calendar can look like based on the colors from the NBC logo:
In this example, each color represents a different type of content: blog post is blue, tweet is red, etc. Though, you could opt for different shades of the same color to denote different, yet similar types of content, or items from different departments, channels, regions, or clients.
How can you put together a complimentary color scheme like this for your editorial calendar? Here are 3 easy steps!
1. Identify Your Content Types
First, you’ll want to get an idea of how many colors you’ll need. In this case, we are identifying different content types by color, so look at how many different types of content you are using in your editorial calendar–your content mix!
An easy way to check your content mix in Marketing.AI is by looking at your Content Types under “Settings and Setup”. (If you need to customize this list, you can also tailor your content types–more on that here.)
Creating Beautiful Editorial Calendars with Custom Color Schemes
