Mmm, coffee.
I’d bet that most people reading this probably drink it everyday. And while some people are very particular about how they like their coffee — others don’t care as long as it’s caffeinated.
But there’s one particular brand of coffee that has caught the eye taste buds of Instagram co-founder Kevin Systrom, legendary skateboarder Tony Hawk, and Silicon Valley’s top investors such as Chris Sacca: Blue Bottle Coffee. Retail brands like Blue Bottle Coffee typically aren’t attractive for venture capitalists, but there’s something about the beans at Blue Bottle Coffee that has investors willing to break their own rules…
Creating a Coffee Craze: Inside Blue Bottle Coffee’s Growth Strategy [Podcast]
