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No matter what medium you use to promote yourself, any successful campaign begins with an “aha” moment. That’s the sudden insight that brings you some brilliant idea about how you can get people’s attention so you can explain to them what makes you different and special. The need for a brilliant idea isn’t anything new. This is the same challenge that has faced sellers and promoters since the first human being sold something to a neighbor.
The same principles that were used to get attention and influence behavior back then are just as powerful today. We’re about to look at some of these simple principles and rules that make it possible for even novice promoters today to take advantage of basic human psychology to attract interest and motivate behavior…
