Columnist Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.
Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy.
Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts?
Today, I’m going share a process for creating winning strategy that will lead to strong, sustainable results for your paid search program…
