Create A Killer PPC Strategy With This 3-Step Process

Columnist Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.

strategy-plan-football-ss-1920Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy.

Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts?

Today, I’m going share a process for creating winning strategy that will lead to strong, sustainable results for your paid search program…

Create A Killer PPC Strategy With This 3-Step Process

CopyRanger

Rick Duris is CopyRanger.

Leave a Reply