Web readers are people on a mission.
Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.
They go there to drive 60 miles per hour—and look at billboards. That’s the unbreakable rule of the web.
So what can you do as a web copywriter to not only catch their attention but give them what they want in less time than it takes to finish reading this sentence?
Easy. Just use the following technique.
Introducing the Web to a Timeless Writing Trick
The inverted pyramid is an age-old journalistic trick. And the web copywriter’s best friend.
Some think it’s worthless. Others alter it. Yet, anyone who writes online–including you–will find it’s the most effective formula in your arsenal.
In fact, it’s critical in any search engine optimization strategy you might have.
But what is the inverted pyramid?
Could This Be One of the Oldest Web Copywriting Tricks on the Books?
