During my time at the Social Shake-Up online marketing conference in Atlanta, I had the chance to check out a panel discussion on the “subscription economy.” I’m so glad I did.
Zuora pioneered the subscription billing software used by big-name subscription services by Dell, Box and ZenDesk.Kelly Wells, Jonathan Davids, and Maria Poveromo chatted with moderator Brent Leary. Specifically, they talked about the way the subscription business model works, how it has worked for their companies, and why the time might be perfect for it to spread to new industries.
After their talk, I started thinking: could the subscription economy extend to online marketing?
It may not happen overnight, but I do think the transition is possible. Here are a few of the biggest reasons why:
Could the Subscription Economy Transform Online Marketing Delivery?
