When it comes to copywriting, we marketers often find ourselves staring into a literal and virtual blank screen: an online canvas onto which we must write an inexhaustible supply of words for websites, blogs, articles, interviews, social media updates, video scripts, thought-leadership pieces, captions, contests, headlines and more, all with the goal of driving engagement in a brand or business, 24/7. Copywriting used to involve hard deadlines and projects with a beginning and end (the production of a brochure, for example). Now, when it comes to copywriting for online platforms, the deadline is right now, five minutes from now, and seemingly, every minute of every day, forever.
At Female Factor, we work with clients to create copy and content that engages women consumers. There are so many ways to spark ideas and dialogue, and in the spirit of sharing best practices, here are some useful copy tips to keep in mind when inspiration runs low and deadlines run high:
