I hate wasting my time. In fact, when it comes to time wasting, my tolerance level is set to zero. And there’s nothing worse than seeing other copywriters waste their time either. But sadly, it’s a regular occurrence.
In our copywriting course, we bang on about accessibility … a lot. As far as I’m concerned, if you write something worth reading (and we hope most copywriters do), there is no point if your audience can’t read it easily.
That’s where accessibility and some knowledge of typesetting come in. In our job, we see a lot of copywriters’ websites. No doubt many are beautifully written, but so many are inaccessible. All their skill has gone into crafting the words, but little attention is paid to the presentation. And that’s just a waste of time…
