Welcome back my friends to the show that never ends
We’re so glad you could attend
Come inside! Come inside!
I was visiting with a mid-sized company this week. I was brought in to help them sort out their content marketing strategy. In the discovery part of our conversation, they showed me some of their recent content work:
- A microsite that an agency set up for them last year. “It hasn’t had any attention for a couple of quarters,” they told me.
- A customer training blog. “John went rogue and put it up on WordPress earlier this year. We think it’s cool, but we haven’t done much with it.”
- An awesome video that Mary created a few months ago. “We put it up on YouTube. It didn’t get many views. We think it could be a whole series.”…